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People World

Crowds, rumours and habits emerge from individuals following simple rules. Nobody plans the pattern, and everybody makes it.

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How Rumours Travel

A small town hears something. Follow it for a whole year: who tells whom, how the story changes, which version wins, and how it ends. There are 9,999 different stories.

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How Smoking Hooks the Brain

Follow one person from a first cigarette on a night out, through getting hooked, to the day they try to stop. Watch nicotine fit into the brain, the need grow, and the habits that keep pulling.

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